Sustainability in tourism is no longer a trend—it is becoming the standard.
As destinations and businesses adapt to new environmental, social, and economic expectations, the need for professionals who can guide this transition has never been greater.
The Sustainable Tourism Advisor is an emerging role designed to help tourism businesses:
- Implement sustainable practices
- Improve competitiveness and resilience
- Create positive impacts for local communities
- Balance environmental responsibility with business growth
Through the SustainTour Project, we are contributing to the development of this new professional profile by creating innovative training resources that equip current and future tourism professionals with the knowledge and skills needed for a more sustainable tourism sector.
Together, we are building a tourism industry that creates value not only for visitors, but also for people, places, and future generations.
